Little Dreamer/Luxury Dreamer crib mattress video
Copy + VO talent - Sarah Leick
Illustration - Josiah Zimmerman + Julia Whitley
Animation - Eric Van Buskirk
Creative Direction - Jason Courtney

bed-in-the-box branding exploration

Moonlight Slumber was dominating the baby mattress market, but knew their company was destined for more. The company approached us, eager to venture into new markets through the launch of a bed-in-the-box. We set out to give this bed-in-the-box a compelling, modern identity to compete with the likes of Tuft & Needle, Casper, Purple and other major mattress players. Our team pitched three distinct visual concepts with corresponding tagline and copy direction. After solidifying the look and feel of the product – logo, tag and packaging – Snooze by Moonlight was born.

REPOSITIONING THE MOONLIGHT BRAND

with you every night of the way

An elevated yet warm approach with a sophisticated color palette, friendly illustrations and subtle lunar shapes.

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Copywriter: Sarah Leick
Art Director: Kael Little

science is on your side

This approach plays into the science behind the bed through tech-inspired fonts, geometric shapes and clean iconography.

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Copywriter: Sarah Leick
Art Director: Kael Little

count cows

Tapping to a more whimsical side of the brand, this approach harkens back to Moonlight Slumber’s expertise within the baby market.

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Copywriter: Sarah Leick
Art Director: Julia Whitley

VIDEO SCRIPT

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